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Nike: The best fashionable sportswear

One of the greatest and best-known sellers of sportswear in the world, Nike began as a manufacturer of athletic shoes, then branched into shoes and clothes for athletes and those who desired to dress like athletes. The company started during the mid-1960s, just in time to make the most of a nationwide fitness trend, which inspired average people to buy technical sports shoes and clothes. Most of those who spend millions of dollars each year to purchase this specialized sportswear never take part in the sport for which their attire has been made. However, since the late 1970s fitness was in fashion, and it is almost as fashionable to dress like an athlete because it’s to become one.

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Nike was founded by 2 athletes seeking to improve athletic footwear. They sought good quality cheap shoes for runners and discovered them at Japan. In 1962 they formed a business, Blue Ribbon Sports, and started to import Japanese monitor shoes, selling them track meets in the trunks of their cars. Bowerman began experimenting with shoe layouts himself, and from 1966 Bowerman, Knight, and many others formed their own manufacturing company, which they called Nike, for the Greek goddess of success. A graphic arts student at the University of Oregon called Carolyn Davidson made a logo for the new company, a simple”swoosh,” a curved shape that suggested movement.

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Success came quickly into the new shoe business. In 1967 Bowerman wrote a book about a new type of exercise for the average man called”jogging” The idea became popular and suddenly running wasn’t just for monitor celebrities anymore. In 1974 Nike introduced its now famous”waffle trainer,” the sole of which Bowerman had created by pouring latex into a waffle iron, and joggers everywhere began to buy the specialized running shoes.

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Nike took good advantage of this trend with a series of clever, innovative ads for their goods. Nike Sneaker advertisements did not focus on their products; in most advertisements the goods were not pictured. Instead, they showed the attitude and lifestyle of this athlete, overcoming obstacles, trying hard to win. Slogans like”Just Do It” drew in customers who might not be athletic but wished to be powerful, attractive, and successful like the Nike athletes. Nike also picked a rebellious picture for lots of its products, which also appealed to young professionals of the late 1970s and early 1980s.

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In 1979 Nike started to market athletic clothing in addition to shoes. Together with outfitting hundreds of groups worldwide, the Nike swoosh was now seen on the road clothing of millions of individuals. Nike continued to function with fashion designers and purchased advanced shoe design companies such as Cole-Haan Shoes, in order to keep its Winter men’s clothes and shoes on the very edge of style. Filled with special features such as basketball courts, movie theaters, theaters, and sound effects of sport events and cheering crowds, Nike Town was designed to make the consumer feel part of an exciting athletic lifestyle. From 2003 there were Nike Towns in major cities across the world, and in 2001 the company opened the first Nike Goddess shop to sell trendy sportswear for girls only.